How the Top Digital Marketing Trends will Evolve in 2021

Wondering what the digital marketing trends will be for 2021? The past year has certainly been eventful, with the omnipresent Covid-19 pandemic, as well as other major world events such as the US elections and the Black Lives Matter campaign.

These events have all influenced the way in which businesses are going about digital marketing and it is safe to say that there have been some interesting changes. 

1.Digital marketing trends 2021-Introduction

Although 2020 was exceptionally challenging and most countries suffered an economic downturn, things are beginning to look more optimistic with the roll-out of the Coronavirus vaccine.

Let’s take a look at some of the main trends for the coming year:

2.Search Engine Optimization

When it comes to brand development, search engine optimization (or SEO) is essential as this affects where you feature on Google’s search pages.

You could have the most sophisticated marketing campaign, but if your brand does not feature on page one, you have essentially failed in your marketing efforts. 

As always, SEO is continuously evolving and it is certainly well worth working with a reputable branding agency to ensure that your SEO campaign is up to date and still relevant for 2021.

SEO has always been a tricky marketing concept to get right and it is not worth trying to save money with this aspect of your advertising. 

3.Pay-per-click (PPC) Advertising

Conversion Rate optimization

“What is PPC in marketing”, you may ask? Well, this refers to the amount of money you pay each time a web user clicks on your ad on platforms such as Google. 

2021 will see PPC advertising stronger than ever before and this means that you will need to have a sophisticated PPC campaign to remain ahead of your competitors.

Any good branding agency will recommend that you really develop a deep understanding of who your target audience is, what your value proposition is and what your business goals are as this will help you to shape your PPC campaign more effectively in 2021.

4.Conversion Rate Optimization (CRO)

CRO (or Conversion Rate Optimization) refers to how you get potential customers onto your website and how best you can convince them to make a purchase, thereby increasing your revenue. 

The higher your CRO, the higher your revenue will be so it is vital that you implement strategies that are attractive to potential customers so that they will buy from you.

This could involve easy-to-use online forms, pop-up ads and ensuring that you feature high up in search engine results. 

5.Social Media Marketing

Like everything in life, the only constant element about social media marketing is that it is continuously changing and becoming more sophisticated. 

Marketing on social media is very important and considerations for 2021 include the following:

  • determining the best social media platform for marketing according to your target audience
  • utilizing high quality photos and videos
  • ensuring that your social media marketing campaign is relevant, interesting and exciting

6. Paid Social

Paid social refers to purchasing advertisements for display on social media networks, such as Facebook, Instagram and Twitter.

Paid social media advertising has evolved a great deal in the past few years and 2021 should see some additional growth.

The fact that advertisers can specify their desired target audience in a sophisticated way shows that this is a highly effective way to boost your brand awareness and get your organic content on the screens of those who really matter. 

7.Video Marketing

Video marketing is another popular method of developing your brand. 

The great thing with video marketing is that the majority of people love watching videos (as long as they are professionally and well made). 

In 2021, digital marketing experts predict that video marketing will become even more effective at helping brands to become household names. 

This will be done through new and technologically-advanced video formats, new innovations and groundbreaking ways that video can help to engage your audience and keep them captive to your brand. 

Although YouTube will remain the most popular video marketing platform in 2021, Twitch is fast becoming a contender. If you consider that in the past year, streaming on this popular platform increased by a whopping 30%, you will understand why you need to use Twitch for your own, video marketing needs in 2021. 

Video Marketing statistics

8.Email Marketing

Email marketing has been around for many years and is certainly not a new concept. 

That being said, 2021 is expected to feature an interesting overhaul of this form of marketing. 

Gone are the days of the “spammy” kind of marketing via email: in 2021, we can expect to see new concepts such as, greater personalization, emails that are much more interactive, improved quality of email marketing content and better-looking emails with attractive colors. 

Although email marketing is widely used by most companies, caution should be taken when approaching this form of marketing as it is important to strike the right balance. 

If you are unsure how to go about your email marketing in 2021, it may be a good idea to consult with a brand marketing agency for assistance. For only a small investment, you could attract a much greater number of potential customers to your website via email marketing and increase your revenue at the end of the day. 


The Covid-19 pandemic has changed the world’s mindset and this includes consumer behavior. 

Marketing agencies have noticed a shift from focusing on the “nice to haves” to a focus on the essentials. It is therefore recommended that brands take note of this mind shift and adjust their marketing strategies accordingly. 

Despite this change, 2021 will be a year in which the consumer will have an increasingly important voice and brands will do well to consider this. 

Are you looking for assistance with your brand strategy, and do you want to take your company from zero to hero in 2021? If so, we are considered to be the best brand agency in Los Angeles and can assist you with every aspect of your marketing campaign. 

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